How to develop your marketing
This presentation will look at the five Ps of marketing and demystify the process, which will help you to reach more people.
Course Content
This is an Intermediate level course.
This course will help you to take your marketing to the next level. Building on our Taster level course Marketing your services it will show you how to break down the elements of marketing, think about each one and use it to refine your approach.
- What is marketing?
- The five Ps; Product, Place, Price, Promotion, and People
- What are you marketing?
- What geographical area (or area of interest) are you working in?
- Who are you marketing to?
- What does it "cost"?
- How are you going to promote it?
- Who needs to be involved? Who are you selling it to?
This course is suitable for anyone, although it would be useful if you are very new to marketing for you to have seen our course Marketing your services (Taster level) first.
Learning journey
Here are the courses that relate to this topic
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Marketing your services
CourseThis taster course looks at the basics of marketing; who are you marketing to and what are you trying to say?
£17
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Marketing for Village Halls
CourseThis course looks at marketing from the particular view of Village Halls and community venues. It is sponsored by ACRE.
Free
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Why measuring impact is important
CourseThis course explains why it is important to understand the difference your work makes.
Free
Cost
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Purchase now
£17.00
Regular price
Subscription options
Manage your organisation's training costs with affordable subscriptions for small, medium and large organisations. Alternatively take out subscription for one person. Both cover more than 80 courses.
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Organisational subscription
CourseKeeping your people informed is vital. Here's a way to get access to all of the Academy courses - plus 20% off Masterclasses and events. Choose the right level for you with options for large, medium and small organisations.
£100
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Individual subscription
BundlePay monthly, six-monthly or annually for unlimited access to all of our main training resources - worth more than £800. Includes new materials as they are launched.
£9 / month
Charging policy
DCA is committed to producing as much affordable training as we can. While some of the courses are charged-for, we offer subscription options to ensure that they are affordable (as above). Our courses still remain some of the best value in the industry.
We will offer money-off vouchers and special offers every month, so do look out for Academy news and promotions in our e-newsletters and at networking events. Sponsored courses will be free of charge.
You will receive a receipt upon purchasing this course, so don't forget to claim the course fee back from your organisation if you are able to do so.
We are a registered charity and our number is 1060910. You can donate towards our work here. Your support is appreciated.