Course Content

This course will help you to take your marketing to the next level. Building on our Taster level course Marketing your services  it will show you how to break down the elements of marketing, think about each one and use it to refine your approach.

  • What is marketing?
  • The five Ps; Product, Place, Price, Promotion, and People
  • What are you marketing? 
  • What geographical area (or area of interest) are you working in?
  • Who are you marketing to?
  • What does it "cost"?
  • How are you going to promote it?
  • Who needs to be involved? Who are you selling it to?


This course is suitable for anyone, although it would be useful if you are very new to marketing for you to have seen our course Marketing your services first.

There is a training feedback survey  included and we would appreciate your thoughts.

Other resources

There's more to your DCA membership than you would think!

  • Consultancy & Support

    DCA offers its members support, 10% off consultancy and much more. Please contact Caro Hart, Community Training Consultant directly at [email protected] with any questions

  • Village Halls

    Members who are Village Halls or community spaces can get 10% off Hallmark assessments, information and training on issues around running a hall. Also the 40 ACRE information sheets and model documents free.

  • Other membership benefits

    Other benefits include a funding newsletter, free templates advice & information from our advisers and a vote at our AGM for per organisation. You also get 50% off advertising in all our publications and 10% off Greencare gardening services.

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