How to develop your marketing
This presentation will look at the five Ps of marketing and demystify the process, which will help you to reach more people.
Course Content
This course will help you to take your marketing to the next level. Building on our Taster level course Marketing your services it will show you how to break down the elements of marketing, think about each one and use it to refine your approach.
- What is marketing?
- The five Ps; Product, Place, Price, Promotion, and People
- What are you marketing?
- What geographical area (or area of interest) are you working in?
- Who are you marketing to?
- What does it "cost"?
- How are you going to promote it?
- Who needs to be involved? Who are you selling it to?
This course is suitable for anyone, although it would be useful if you are very new to marketing for you to have seen our course Marketing your services first.
There is a training feedback survey included and we would appreciate your thoughts.
Other resources
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Marketing your services
CourseThis course looks at the basics of marketing; who are you marketing to and what are you trying to say? It comes with bonus materials and links to other useful resources.
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Consultancy: Income generation support
CourseDCA can give hands-on help with all aspects of income generation and fundraising.
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How to start communicating online
CourseThis taster session will get you started on "coms". Whether it's telling people about an event, engaging with your community or promoting your organisation, here's how to take your first steps and how to choose the best channels for the purpose
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