Course Content

This is an Intermediate level course.

This course will help you to take your marketing to the next level. Building on our Taster level course Marketing your services  it will show you how to break down the elements of marketing, think about each one and use it to refine your approach.

  • What is marketing?
  • The five Ps; Product, Place, Price, Promotion, and People
  • What are you marketing? 
  • What geographical area (or area of interest) are you working in?
  • Who are you marketing to?
  • What does it "cost"?
  • How are you going to promote it?
  • Who needs to be involved? Who are you selling it to?


This course is suitable for anyone, although it would be useful if you are very new to marketing for you to have seen our course Marketing your services (Taster level) first.

Learning journey

Here are the courses that relate to this topic

Cost

Subscription options

Manage your organisation's training costs with affordable subscriptions for small, medium and large organisations. Alternatively take out subscription for one person. Both cover more than 80 courses.

Charging policy

DCA is committed to producing as much affordable training as we can.  While some of the courses are charged-for, we offer subscription options to ensure that they are affordable (as above).  Our courses still remain some of the best value in the industry.

We will offer money-off  vouchers and special offers every month, so do look out for Academy news and promotions in our e-newsletters and at networking events.  Sponsored courses will be free of charge. 

You will receive a receipt upon purchasing this course, so don't forget to claim the course fee back from your organisation if you are able to do so. 

We are a registered charity and our number is 1060910. You can donate towards our work here. Your support is appreciated.