Course Content

This course will help you to take your marketing to the next level. Building on our Taster level course Marketing your services  it will show you how to break down the elements of marketing, think about each one and use it to refine your approach.

  • What is marketing?
  • The five Ps; Product, Place, Price, Promotion, and People
  • What are you marketing? 
  • What geographical area (or area of interest) are you working in?
  • Who are you marketing to?
  • What does it "cost"?
  • How are you going to promote it?
  • Who needs to be involved? Who are you selling it to?


This course is suitable for anyone, although it would be useful if you are very new to marketing for you to have seen our course Marketing your services (Taster level) first.

DCA membership

  • Exclusive content

    This course is free as part of your DCA membership. You can access it and the bonus material whenever you like. Up to five people per organisation can access all of the free courses.

  • Membership benefits

    Other benefits include a funding newsletter, free advice and information and a vote at our AGM for per organisation. You also get 50% off advertising in all our publications.

  • Support

    DCA offers its members support, 10% off consultancy and much more. Please contact Caro Hart, Community Training Consultant directly at [email protected] with any questions

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