Marketing for Village Halls
This course looks at marketing from the particular view of Village Halls and community venues. It is sponsored by ACRE.
Course Content
The challenges of marketing services in the heart of a community are many. Campaigns must take into account a very varied audience and a limited geographical area - but that also presents opportunities to use targeted techniques that would be impossible elsewhere. This course will go into all these issues, specifically:
- Understanding your target audience
- Telling the stories effectively
- Creating a marketing "campaign"
- Using different media
- Making a communications plan
- Monitoring the effectiveness of your work
This course is suitable for anyone, no prior knowledge is needed.
Feedback survey Please note that there is a short feedback survey included with this course and we would appreciate your thoughts.
Other resources
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ACRE information sheet 19 - Marketing your Village Hall
CourseThis ACRE information sheet looks at who the customers of a VH are and what they might need or want. It considers marketing principles, shows how to develop a marketing strategy and suggests promotion media.
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Marketing for community spaces
CourseA bite-sized course from the community spaces training programme specifically aimed at Village Halls, faith and community spaces.
Resources for community spaces
Find all of the material from the programme here
Sponsored by ACRE
We are grateful to ACRE for making this course possible
