Marketing your services
This taster course looks at the basics of marketing; who are you marketing to and what are you trying to say?
Course content
This is an introductory level course
Many charities don’t think of what they do as “marketing” when they are trying to attract service users, but it can be useful to think of it this way because it gives you access to a new range of techniques. This course will go through the basics of marketing. It will cover:
- What is marketing?
- What are you marketing?
- Who are you marketing to?
- What advantages do you have to market your current services?
- How do you sell the "sizzle"?
This course is suitable for anyone working in a not-for-profit organisation.
The next courses in this series are: How to develop your marketing – August 2022 and Making a Marketing & Communications Plan – November 2022. Watch this space for when these are open for booking.
Feedback survey Please note that there is a short feedback survey included with this course and we would appreciate your thoughts.
Learning journey
These courses relate to the issues covered here:
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What are stakeholders and how do you communicate with them?
CourseThis video introduces "stakeholders" and how you can keep them engaged. Paula Bennetts, DCA's Operations Manager talks about the key issues.
Free
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Marketing for Village Halls
CourseThis course looks at marketing from the particular view of Village Halls and community venues. It is sponsored by ACRE.
Free
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Volunteer roles in marketing and communications - a Top Tip
CourseThis short course looks at how having volunteers working on social media can be a huge bonus to an organisation.
£5
Cost
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Purchase now
£17.00
Regular price
Subscription options
Manage your organisation's training costs with affordable subscriptions for small, medium and large organisations. Alternatively take out subscription for one person. Both cover more than 80 courses.
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Organisational subscription
CourseKeeping your people informed is vital. Here's a way to get access to all of the Academy courses - plus 20% off Masterclasses and events. Choose the right level for you with options for large, medium and small organisations.
£100
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Individual subscription
BundlePay monthly, six-monthly or annually for unlimited access to all of our main training resources - worth more than £800. Includes new materials as they are launched.
£9 / month
Charging policy
DCA is committed to producing as much affordable training as we can. While some of the courses are charged-for, we offer subscription options to ensure that they are affordable (as above). Our courses still remain some of the best value in the industry.
We will offer money-off vouchers and special offers every month, so do look out for Academy news and promotions in our e-newsletters and at networking events. Sponsored courses will be free of charge.
You will receive a receipt upon purchasing this course, so don't forget to claim the course fee back from your organisation if you are able to do so.
We are a registered charity and our number is 1060910. You can donate towards our work here. Your support is appreciated.