Marketing your services
This taster course looks at the basics of marketing; who are you marketing to and what are you trying to say?
Course content
This is an introductory level course
Many charities don’t think of what they do as “marketing” when they are trying to attract service users, but it can be useful to think of it this way because it gives you access to a new range of techniques. This course will go through the basics of marketing. It will cover:
- What is marketing?
- What are you marketing?
- Who are you marketing to?
- What advantages do you have to market your current services?
- How do you sell the "sizzle"?
This course is suitable for anyone working in a not-for-profit organisation.
The next courses in this series are: How to develop your marketing – August 2022 and Making a Marketing & Communications Plan – November 2022. Watch this space for when these are open for booking.
Feedback survey Please note that there is a short feedback survey included with this course and we would appreciate your thoughts.
Learning journey
These courses relate to the issues covered here:
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All of our courses and other resources, Marketing & Communications, Introductory
How to start communicating online
This taster session will get you started on "coms". Whether it's telling people about an event, engaging with your community or promoting your organisation, here's how to take your first steps and how to choose the best channels for the purpose
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All of our courses and other resources, Partnerships and Stakeholders, From Need to Impact, Introductory
What are stakeholders and how do you communicate with them?
2 Resources Free
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All of our courses and other resources, Marketing & Communications, Partnerships and Stakeholders, Introductory, Free courses and resources
Marketing for Village Halls
3 Resources Free
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All of our courses and other resources, Supporting your people, Introductory
Volunteer roles in marketing and communications - a Top Tip
3 Resources £5.00
Cost
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Purchase now
£17.00
Regular price
Subscription options
Manage your organisation's training costs with affordable subscriptions for small, medium and large organisations. Alternatively take out subscription for one person. Both cover more than 80 courses.
Charging policy
DCA is committed to producing as much affordable training as we can. While some of the courses are charged-for, we offer subscription options to ensure that they are affordable (as above). Our courses still remain some of the best value in the industry.
We will offer money-off vouchers and special offers every month, so do look out for Academy news and promotions in our e-newsletters and at networking events. Sponsored courses will be free of charge.
You will receive a receipt upon purchasing this course, so don't forget to claim the course fee back from your organisation if you are able to do so.
We are a registered charity and our number is 1060910. You can donate towards our work here. Your support is appreciated.