Course content

This is a Taster level course

Many charities don’t think of what they do as “marketing” when they are trying to attract service users, but it can be useful to think of it this way because it gives you access to a new range of techniques. This course will go through the basics of marketing. It will cover: 

  • What is marketing?  
  • What are you marketing?  
  • Who are you marketing to?  
  • What advantages do you have to market your current services?  
  • How do you sell the "sizzle"? 


This course is suitable for anyone working in a not-for-profit organisation. 

The next courses in this series are: How to develop your marketing – August 2022 and Making a Marketing & Communications Plan – November 2022. Watch this space for when these are open for booking.

Feedback survey Please note that there is a short feedback survey included with this course and we would appreciate your thoughts.

Charging policy

To discuss a sponsoring partnership contact academy@dorsetcommunityaction.org.uk

We aim to provide as much free, accessible material as possible. DCA offers courses free or at lower cost where we have obtained funding or sponsorship Some resources are offered on a paid-for basis so that we can cover our costs and continue to provide this material to community groups, charities or social companies. We are able to offer a lower price to DCA members because of the membership fees they have paid. (Please do not click on the discounted rate unless you are sure that your organisation is a member.) On average a course costs us about £300 to create and your support is appreciated. You can donate any amount towards our work using the link below or sponsor our work through a partnership agreement which has benefits for both organisations. We are a registered charity and our number is 1060910.