Marketing your services
This course looks at the basics of marketing; who are you marketing to and what are you trying to say? It comes with bonus materials and links to other useful resources.
Course content
Many charities don’t think of what they do as “marketing” when they are trying to attract service users, but it can be useful to think of it this way because it gives you access to a new range of techniques. This course will go through the basics of marketing. It will cover:
- What is marketing?
- What are you marketing?
- Who are you marketing to?
- What advantages do you have to market your current services?
- How do you sell the "sizzle"?
This course is suitable for anyone working in a not-for-profit organisation.
The next courses in this series are: How to develop your marketing – August 2022 and Making a Marketing & Communications Plan – November 2022. Watch this space for when these are open for booking.
Feedback survey Please note that there is a short feedback survey included with this course and we would appreciate your thoughts.
Other resources
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How to develop your marketing
CourseThis presentation will look at the five Ps of marketing and demystify the process, which will help you to reach more people.
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Consultancy: Income generation support
CourseDCA can give hands-on help with all aspects of income generation and fundraising.
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Getting to grips with raising money
CourseThis course looks at the various ways of making money for your organisation, shows you how to get going, decide what mix of types of income are best for you and build up a plan.
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