Course content

The starting point for “marketing” your organisation to funders, prospective volunteers and the community is the stories of the work you do. They capture and encapsulate the difference you make to the people you help. They show better than a long report your triumphs and challenges. This session will go through the basics of using your stories. It will cover: 

  • Why telling stories is important for your organisation  
  • How you can understand, measure & evaluate the impacts of your work  
  • The types of impact measurement  
  • To look at the range of evidence you can use to tell your story  
  • How to tailor it to your organisation  
  • What makes a story great  


It is suitable for anyone working at a not-for-profit organisation.

DCA membership

  • Exclusive content

    This course is free as part of your DCA membership. You can access it and the bonus material whenever you like. Up to five people per organisation can access all of the free courses.

  • Membership benefits

    Other benefits include a funding newsletter, free advice and information and a vote at our AGM for per organisation. You also get 50% off advertising in all our publications.

  • Support

    DCA offers its members support, 10% off consultancy and much more. Please contact Caro Hart, Community Training Consultant directly at [email protected] with any questions

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