Course content

This is an introductory level course

The starting point for “marketing” your organisation to funders, prospective volunteers and the community is the stories of the work you do. They capture and encapsulate the difference you make to the people you help. They show better than a long report your triumphs and challenges. This session will go through the basics of using your stories. It will cover: 

  • Why telling stories is important for your organisation  
  • How you can understand, measure & evaluate the impacts of your work  
  • The types of impact measurement  
  • To look at the range of evidence you can use to tell your story  
  • How to tailor it to your organisation  
  • What makes a story great  


It is suitable for anyone working at a not-for-profit organisation.

Cost

Learning journey

These courses follow on from this one:

Subscription options

Manage your organisation's training costs with affordable subscriptions for small, medium and large organisations. Alternatively take out subscription for one person. Both cover more than 80 courses.

Charging policy

DCA is committed to producing as much affordable training as we can.  While some of the courses are charged-for, we offer subscription options to ensure that they are affordable (as above).  Our courses still remain some of the best value in the industry.

We will offer money-off  vouchers and special offers every month, so do look out for Academy news and promotions in our e-newsletters and at networking events.  Sponsored courses will be free of charge. 

You will receive a receipt upon purchasing this course, so don't forget to claim the course fee back from your organisation if you are able to do so. 

We are a registered charity and our number is 1060910. You can donate towards our work here. Your support is appreciated.