Course content

The starting point for “marketing” your organisation to funders, prospective volunteers and the community is the stories of the work you do. They capture and encapsulate the difference you make to the people you help. They show better than a long report your triumphs and challenges. This session will go through the basics of using your stories. It will cover: 

  • Why telling stories is important for your organisation  
  • How you can understand, measure & evaluate the impacts of your work  
  • The types of impact measurement  
  • To look at the range of evidence you can use to tell your story  
  • How to tailor it to your organisation  
  • What makes a story great  


It is suitable for anyone working at a not-for-profit organisation.

Other resources

There's more to your DCA membership than you would think!

  • Consultancy & Support

    DCA offers its members support, 10% off consultancy and much more. Please contact Caro Hart, Community Training Consultant directly at [email protected] with any questions

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    Members who are Village Halls or community spaces can get 10% off Hallmark assessments, information and training on issues around running a hall. Also the 40 ACRE information sheets and model documents free.

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    Other benefits include a funding newsletter, free templates advice & information from our advisers and a vote at our AGM for per organisation. You also get 50% off advertising in all our publications and 10% off Greencare gardening services.

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